nobody thinks they're rich, they're all trying to get richer. >> that's because they think they're not as rich as other people, and also -- >> is there an objective standard you could -- >> well, i think the other thing that americans worry about, indeed many europeans, is there's been a big increase in insecurity. they may have wealth, but how long will it last? what about their retirement? what about the cuts in services? what about their jobs? they may lose them. so there's this insecurity. and one of our basic goods is security. we believe there was more security, actually, in the '50s and '60s, certainly in terms of jobs, than there is today. >> the one thing that seems clear is that the research on happiness, if one can describe this as serious research, but there are lots of studies that say that what makes people happy once they have achieved some kind of middle-class status, is human relationships, ties to their families, leisure pursuits, civic activities.